Rollo is a wardrobe designed for a future where people will own less clothes due to the rising of clothes renting & sharing services. These online services offer a monthly subscription for renting clothes; every month new clothes are shipped to a customer and the previously rented ones are returned to be washed and repaired.
Rollo is composed by two parts: the rod used to hang the bags shipped by these services, becoming part of the structure; and the chest below, a space for personal and basic clothes.
Rollo intends to address two issues: wardrobe size and fast-fashion. Wardrobe today takes a significant amount of volume inside a domestic space, which contrasts with the small rooms many people live in. Rollo creates the adequate balance between the arrangement of clothes and the availability of space. Fast fashion’s logic is based on providing continuously affordable clothes in order to follow the trends of the moment. To achieve such continuous change of collections, fast fashion works by overproducing cheap and low-quality clothes, harmful to the environment.
Clothes renting services enable another way of variate continuously the clothes we use, by taking care of clothes Rollo promotes this kind of services and the related practices, much less harmful for the environment.